The business environment is extremely complicated and significantly impacted by many economic, political, and societal variables. The purpose of this question is to give a little introduction and an overview of a well-known, publicly traded firm, to evaluate its internal and external environment, and analyze its overall competitive environment through strategic analysis. Company name -Fifth Third Bancorp (FITB) - Market Cap = 18.309B as of 11/19/20 Summary of the firm's current profile (industry type and dynamics: who, what, where, when, how) Discussion of vision and mission and recent strategies