The Business

Foothill Cinema Stadium 10 is a 10-screen theater offering recent and old releases to accommodate an array of different viewer interests along with a variety of concessions and self-service ticketing kiosks. Founded in 2000 by Jacob Morgan, the theater is now the oldest movie theater in Azusa, California. In partnership with BOSE Cinema, the theater offers BOSE Vision laser projection, BOSE surround sound systems and seatings are all powered recliners for added comfort.

The Problem

The problem we are encountering is the rapidly changing entertainment world. Since the COVID-19 pandemic, affordable home theater systems and low cost streaming services like HULU, Netflix, Disney Plus and Prime Video have won the hearts of more consumers to be entertained at home. Foothill Cinema Stadium 10, along with other local theaters, are facing stagnating attendance, thus lowering revenues at a rapid pace.

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