The business potential of big data is only limited by the creative thinking of business stakeholders. It is important for business professionals to learn to "think" like a data Scientist. This will help professionals analyze " dark" data that is buried within operational systems and data warehouses that can be leveraged to optimize key business processes, differentiate customer engagement, and uncover new monetization opportunities With an organization like Amazon, identify at 3- 5 initiatives or projects that the business is contemplating over the next 1 - 2 years. Note that organizational initiatives can typically be found in the financial report . Develop a prioritization matrix for the initiatives or projects . Justify the prioritization of each item on the matrix . Support your justification with research on the industry competitors and how the prioritization of each initiative or projects may enhance the organization's competitive position Provide References