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The business Trust Equation states that trustworthiness is equal to the sum of credibility, reliability and intimacy divided by a person's self-orientation. Describe each element

The business Trust Equation states that trustworthiness is equal to the sum of credibility, reliability and intimacy divided by a person's self-orientation. Describe each element of the trust equation. Then explain why understanding the trust equation is important to developing a relationship with your business partners.

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