The C130 agency is billing your client $50,000 for this campaign. If $35,000 of that is going to pay for staff overhead, it means you've got $15,000 to work with for advertising, social media, any print work you plan to do, any special website development or landing pages above and beyond a standard website, and events you may hold. That means you need to find out what things cost. Do some research on Facebook advertising to figure out what it costs to run an ad campaign based upon your personas so you can figure out the campaign. Considerations would be length of campaign, number of impressions (how many times people see your ad) or clicks (number of times people click or touch your ad), how often you want the ad served for viewing, demographics of the user, and the geographical area you're reaching out to. Do the same for other social media platforms that you'll be using. Find out what it costs to do the same on Google and/or other major search engines. If you plan to do a print run of anything, from brochures to coasters to t-shirts, you should know the size of your print run and find out what that costs. Oftentimes the more you print the