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The case analysis should briefly cover the case background (paragraph 1), address the major issues (paragraph 2), and recommend a solution (paragraph 3). Use the
The case analysis should briefly cover the case background (paragraph 1), address the major issues (paragraph 2), and recommend a solution (paragraph 3). Use the case questions below to guide your answer. What overlap, if any, is there between the Golden State Warriors (GSW) NBA team and the Warriors Gaming Squad (WGS)? Given the budget of $45,000 for marketing and media in the first year, how should the message(s) in the second quarter be delivered? What media types, events, or activities should be prioritized? Remember, there is no right answer for the cases. This is a business decision with multiple options. I am more interested in the thought process and analysis than the right answer. (This is marketing not accounting)
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