The case can be purchased through the following link.

https://hbsp.harvard.edu/import/1013096

Read the case and answer the following three questions.

Questions 2 and 3 are best done in an excel sheet. You can create a simple pricing plan matrix on your first sheet and then use a second (or more) sheet to estimate revenues, costs and profit.

Study Questions

What do you consider to be the key findings of the research survey? Comment on what Buckingham learned about a prospective A) customer profile, B) pricing, and C) single-ticket versus season-ticket packages.

Should Buckingham offer more than one type of season package?

How, if at all, should ticket pricing vary by package type?

How, if at all, can Buckingham take advantage of consumer interest in grandstand seating?

Design a ticket pricing plan for the Noreasters first season using the insights from 1. Be very specific, and explain the assumptionsespecially assumptions of cause and effectthat underlie your strategy.

Using the pricing plan you have designed and given Buckinghams assumptions about concession sales, will the team reach breakeven in the first year? If not, what options does Buckingham have to reach his target?

You will be graded not based on getting the right answer, but rather making an argument backed by numbers for your solution.

Show excel work