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The case explores U.S. aircraft manufacturer Boeings approach to the production of its Dreamliner 787 airplane. Boeings strategy was unlike any of its previous strategies.
The case explores U.S. aircraft manufacturer Boeings approach to the production of its Dreamliner 787 airplane. Boeings strategy was unlike any of its previous strategies. Instead of producing much of the aircraft itself Boeing, noting that 80 percent of its customers were foreign airlines, decided to outsource some 65 percent of the value of the Dreamliner to suppliers located around the world This strategy introduced a number of challenges and some rewards for Boeing.
>> Reflect on Boeings decision to outsource much of the production of the Dreamliner 787. What benefits did this strategy offer? Were there any drawbacks ? On balance, do you think Boeing outsourcing strategy is good or bad for the American economy in the long term? Why/ Why Not?
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