The case identifies at least six product segments in which Smucker's is active:

Retail Coffee, Retail Consumer, Retail Oils and Baking, Special Markets (U.S. Food Service), Special Markets (Knudsen Natural Beverages), and Special Markets (Canada).

Where would you place them in the 9-Cell General Electric Business Screen [or GE Stoplight Matrix] below? How strongly positioned are the Smucker's brands in each of these product segments?

*Hint: In your response, you might say: "I would place Retail Coffee in Cell #2, ..." and then briefly explain why you placed it in that particular cell. Do the same for the other 5 product categories. The GE Matrix (GE Business Screen) may be inserted in the body of your submission.