The Case

IKEA's CEO is asking you (the marketing manager) to build a Marketing Strategy on a new product that is about to enter the market (a new recliner chair with an automatic disinfection machine).

He/she gives you NO information about the product and asks you to start working on it.

Use at least three marketing tools you have learned in class and support HOW these tools will help IKEA.

Length: No more than 500 words.

Rubric:

For each marketing tool described: (25 points X 3=) 75 points

For each marketing tool connected with IKEA (support): (20 points X 3=) 60 points

Simple-Clear-Original Text (within the proposed length): 25 points