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The case indicates that the Chinese percelve the purchase and ownership of Western luxury goods as symbolic of affluent status. How could Starbucks benefit from
The case indicates that the Chinese percelve the purchase and ownership of Western luxury goods as symbolic of affluent status. How could Starbucks benefit from this knowledge?
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It can expand its presence in Beijing, where luxury sales are highest.
It can expand its presence in India, which China considers an economic competitor.
It can expand the number of its lowercost menu options and decrease the number of highercost items.
It can expand its presence in rural China, which is primarily populated by older Chinese.
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