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THE CASE OF GO-JEK IN INDONESIA: SEIZING DIGITAL OPPORTUNITIES AT THE BOTTOM OF THE PYRAMID. Please answer the following questions. Should Gojek seize its success
THE CASE OF "GO-JEK IN INDONESIA: SEIZING DIGITAL OPPORTUNITIES AT THE BOTTOM OF THE PYRAMID". Please answer the following questions.
- Should Gojek seize its success in Indonesia and replicate the business idea regionally in ASEAN? Would it run the risk of being a late comer in other regional market?
- What competitive strategy might Gojek adopt to fight strong competitors like Grab?
- To Nadiem, Gojek was an app that unlocked the informal economy in Indonesia. Do you agree? What are the positive social impacts of Gojek? What are the negative social impacts of Gojek?
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Financial Accounting
Authors: Paul D Kimmel, Jerry J Weygandt, Donald E Kieso
8th Edition
1118953908, 9781118953907
