THE CASE OF "GO-JEK IN INDONESIA: SEIZING DIGITAL OPPORTUNITIES AT THE BOTTOM OF THE PYRAMID". Please help me to answer the following questions. 1. Should Gojek seize its success in Indonesia and replicate the business idea regionally in ASEAN? Would it run the risk of being a late comer in other regional market? 2. What competitive strategy might Gojek adopt to fight strong competitors like Grab? 3. To Nadiem, Gojek was an app that unlocked the informal economy in Indonesia. Do you agree? What are the positive social impacts of Gojek? What are the negative social impacts of Gojek