The case of Moleskine explores the challenges of organizational reinvention in the context of an established firm confronting decisions about where and how to innovate.

CUESTIONS TO ANSWER.

1. What is the source of Moleskine's competitive advantage?
2. What has been its approach to innovation since founding?
3. What do you think of the changes made by CEO Arrigo Berni thus far? What did he do well? What could he have done differently?
4. What are the most urgent challenges that Moleskine faces at the end of the case? What do you think it should prioritize?

Link|Stories. Moleskine. Retrieved August 15, 2020 fromhttps://www.moleskine.com/en-us/stories/

Link|The World of Moleskine. Moleskine. Retrieved August 15, 2020 fromhttps://www.moleskine.com/en-us/the-world-of-moleskine/

5. How well is Moleskine connecting with creators?

6. How is Moleskine positioning its identity through collaborations?

7. What do you think Moleskine should do?