The Case of the Fair Warning - Page 4 of 44 Step 1: BeingAttentive Part 1Explore the Values in Tension You've got a real dilemma on your hands. The second step in making an ethical decision is Being intelligent. After paying attention and guring out what's going on, you have to evaluate the evidence. When you're being intelligent, you use your critical thinking skills to evaluate the facts and the information about each person's emotionai state to figure out exactly what ethical values are in tension with each other. Then, you'll be able to frame the issue as a statement that clearly highlights the tension. have good ethical motives and to choose ethical acts. In addition, consider the expectations of the other people involved. The best statement of the issue will... - Highlight the tension between two competing values or obligations. - Focus on helping everyone achieve their highest ethical goals instead ofjust taking care of yourself. - Avoid focusing on a specic course of action. Choosing exactly what you're going to do too early defeats the purpose of analysis. 'ti \\ . . Avoid focusing only on avoiding an unpleasant outcome. Being ethically mature involves considering the expectations of all of the people involved, even if you face some risks. If you want some additional background in framing ethical issues, click on the book icon at the top of this page. Remember that the Ethics Coach playbook changes on each page with information that may give you a clearer picture of the task you are facing. As you are being intelligent, select the statement that best represents the values in tension in the ethical dilemma you're facing. Then click Next at the bottom of the page. Which issue frames the values in tension? 0 How to resolve the contamination problem without being sued by consumers who were inconvenienced by the recall or harmed by the product. 0 How to resolve the apparent product problem withoutjeopardizing the reputation and profitability of the company. 0 How to balance the need of G-BioSport to make and sell products with the need of the public for safe products that work as expected and contain the promised ingredients. O Whether to recall the product immediately or raise the company standards to be the same as the FDA's