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The Case of the Unidentified Industries - 2 0 1 8 Exhibit 1 presents the balance sheets ( in percentage form ) and other selected

The Case of the Unidentified Industries -2018
Exhibit 1 presents the balance sheets (in percentage form) and other selected financial data for 14 firms drawn from 14 different industries. While there are clear differences in the financial structures of different firms within a single industry, the firms selected have figures that are broadly typical of those in the industry.
Try to match the 14 firms operating in the 14 industries named below with the 14 sets of financial data presented in Exhibit 1. Use any approach you find helpful.
Aircraft manufacturer
Airline
Bookstore chain
Commercial bank
Computer software developer
Department store chain
Electric and gas utility
IT hardware and storage provider
Online retailer
Parcel delivery service
Pharmaceutical company
Retnil grocery chain
Software as a service provider for customer relationship management
Social networking service
Why does each of the industries have the patterns of assets use revealed in Exhibit 1? The sources of financing? The profitability? The inventory turnover? The accounts receivable collection period?

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