The Case

Should Lactalis Expand into the Indian Market?

Groupe Lactalis (http://www.lactalis.fr/en/) is one of the largest food producing companies in the world, with a focus on dairy products. Begun in France in 1933, it now has over 75,000 employees with operations in over 45 countries.

You have been asked by the President of Lactalis Inc. to provide some consulting (advisory) service. Lactalis is considering expanding their company into northern India and is looking for a feasibility study that will include macroeconomic analysis and estimates of market potentials for Lactalis products.

Lactalis has issued a challenge asking for recommendations on whether they should or should not strengthen their investment in one of the fastest growing economies of the world: India. You are going to consider the macroeconomic environment of India and its trends, and then examine the feasibility of establishing a formal presence for Lactalis in northern India. If you recommend that Lactalis should enter this market, then you must also list the various steps that it should take to ensure its success.Should you recommend that the market is not suitable, then you must present a strong argument as to why.