5. The case states that Schwinns revenue is expected to be $300 million and that it sold 900,000 bikes. Assume that Schwinns variable costs per unit are $223. Show your work in an Appendix.

a) Whats Schwinns average price per bike?

b) Whats Schwinn contribution margin?

c) If Schwinn decides to invest $1,300,000 in advertising and promotions, how many bicycles would it need to sell to breakeven?

d) Calculate Schwinns dollar breakeven based on the $1,300,000 advertising and promotions investment.