The case study of Pure Organic food and Juice Bar :

The four key questions that should drive your analysis are :

1. What are the goals and objectives of Graham and Buob?

2. What are some of the challenges facing Pure? What explains their low-profit levels? What is the main problem Pure faces?

3. How would you characterize Pure's competitive market?

4. How does Pure create value for the consumer? What differentiates this restaurant from the competition?

Instructions:

1. Maximum Four pages for analysis including the appendix (you decide if to use the appendix or not)