Question
The case study that we are doing is Teradyne Corporation: The Jaguar Project by Francesca Ginp and Gary Pisano by the Harvard Business Review. Please
The case study that we are doing is "Teradyne Corporation: The Jaguar Project by Francesca Ginp and Gary Pisano" by the Harvard Business Review.
Please elaborate on this situation: In the early 1990s, Teradyne Corporation was facing financial difficulties. The company needed to find a way to improve its products and reduce costs. In order for this, Teradyne decided to develop a new testing platform, called the Jaguar. The Jaguar was supposed to be faster and more accurate than its previous products. However, the Jaguar project was fraught with difficulties, and the company eventually had to write off $600 million in losses.
Solution Selected is: The company could have sold the Jaguar project to another company. The company could have scrapped the Jaguar project and written off the losses.
Please elaborate on Justification for the Solution Selected: The company sold the Jaguar project to another company because the company did not have enough internal expertise to develop the product and the company was not able to get enough customer feedback during the development process.
Please elaborate on the Ramifications: The company was not able to improve its products and reduce costs. The company had to write off $600 million in losses. The company's reputation was damaged. The company's stock price fell. The company lost market share.
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