The Case Study: The Barnes Company manufactures and markets a wide range of luggage, including suitcases, handbags, briefcases, and laptop bags. The company is organised into two divisions - consumer and industrial and has 234 employees across its existing 4 branchess. The consumer division sells mainly through retail outlets, whereas the industrial division markets directly to companies that buy laptop bags and sample cases for use by their executives. You have just been appointed as the operations manager for the new branch opening in the central part of London and asked to visit a new potential sales strategy with a view to selling new lines of products, such as the waterproof laptop bags. The potential customers are young adults and college students studying in the Londery area. As a new manager, you found the new medium, social media, as an engineer for meeting the target but the budget is currently low for this as the company has allocated more budget in recruiting staff for the new branch opening in London, Midlands with subsidiaries in Manchester, Leeds, and Bristol. The company employs a sales force of 15 in each of these new openings. In addition, it is estimated that the company employs around 40 marketing personnels but less than 10% has been assigned to your branch. The Barnes Company markets 10 new ranges of laptop bags and sample cases. These new ranges are made from good-quality plastic, with imitation-hide lining. They are available in black only and priced from 25 to 99. Colours choice are limited which does not allow the customers to have an expanded shopping experience. Very little is known about the company's existing social media strategy as the business currently has only a website and was last updated 12 months ago before Brian, the IT sales personnel resigned from his post. Apart from the information already given, by chance, as a new manager, you found out that you can request for an increased budget for your new project however the chain of command is limiting as your Area Manager, Doug is not an acquaintance of yours and is known to criticise new projects from new members of staff. You recently heard of the last manager who was fired by Doug for challenging him and you are thinking of approaching the General Manager (GM), JMorgan who clearly has more decision power. Nevertheless, approaching the GM may be ill-conceived and considered a break in the chain of command. Yet, you need a working system to meet with your target because social media is a machine tool for contemporary companies to thrive and it is earlier in the year. Question: Execute the solution you proffered in assessment 1 supported with no more than 3 recommendations. This can be created as a business portfolio, in the form of an essay, and students must use the given assessment template. You must apply business principles and key business theories"