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The case study the Saffire Freycinet provides an opportunity to evaluate the application of key guest experience concepts covered in class in a real-life industry
The case study the Saffire Freycinet provides an opportunity to evaluate the application of key guest experience concepts covered in class in a real-life industry context. In this task, you will be required to: Apply the theatrical metaphor proposed by Pine and Gilmore (1999), and Hemmington (2007) to analyse the guest experience narrated in the case study. o Some questions to help guide you in this task may be: Who are the main actors in staging the experience of the guests? What is the stage? Where does the experience take place? What roles do staff play in the experience? Create the guest persona of the case study main protagonists (visual). Create a mood board representing the servicescape described in detail in the case study (visual)
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