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The case suggests that promotional activities (consumer packs and dealer allowances, among others) affect overall demand, and may be felt over an extended period. As

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The case suggests that promotional activities (consumer packs and dealer allowances, among others) affect overall demand, and may be felt over an extended period. As a result, the effects of promotional activities are felt during the month of the promotion and up to two months after the promotion. Create columns showing one-month and two-month lags of consumer packs and dealer allowances

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