Question
The catalog is the most important element in IKEA's global marketing planning. Discuss if there could be some cultural differences in the effectiveness of the
The catalog is the most important element in IKEA's global marketing planning. Discuss if there could be some cultural differences in the effectiveness of the catalog as a marketing tool.
This question is of case study and the topic of case study is "IKEA catalog: are there any cultural differences?"
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Management Fundamentals
Authors: Robert N. Lussier
1st Edition
032401337X, 978-0324013375
