The cell phone provider I have selected, TMobile, has many benefits that caught my attention when I was looking at cell phone plans. As a student, 1 have limited budgetI can allot to my subscriptions, and my ideal provider would be the one who can provide greatest benefit for least amount of money. TMobile is a very popular cell phone provider in the United States because it offers variety of packages for people of all backgrounds, from students and minimum wage workers to businessmen. Flexibility is an important competitive advantage because it increases the potential demographic of customers for your business. A company that only appeals to a limited group of people based on their financial background, gender or age, limits out the remaining general public