The CEO is in a meeting with her marketing manager. The marketing manager explains to her that the new advertising campaign will be seen by 100,000 individuals. This total can be best described as the campaigns ________.

A) concentration

B) reach

C) influence

D) impact

2) The Second National Bank uses several types of media to advertise the services it offers. Many of the advertisements focus on its low interest rates on personal loans and its various savings options. The advertisements used by the Second National Bank can be best described as a(n) ________ appeal.

A) emotional

B) transformational

C) personal

D) informational