The CEO of a company must prepare for the challenge that cost-push inflationhaving on profits in anticipation of the upcoming quarterly disclosure of profits,

Big Time Entertainment- Big Time Entertainment is a nationwide firm providing movies, arcades and other entertainmentvenues such as bowling and roller skating.Our operations have been heavily impacted during theCovid-19 pandemic.Onreopening we have been faced with a host of regulations that havegreatly increased our cost of operation, everything to operating far below our optimal number of patron to higher cost for cleaning and other measure to protect the public and our employees.Price elasticity of demand is 1.6 and we are also face with competitors,onlineentertainment and gaming, that are not experiencing these cost pressures.

Now explain:

• Is the demand curve for your product relatively elastic,inelastic or unitary elastic?Demonstrate for your company's product,by how much the quantity demanded will change if you pass on a 10%increase in cost.In other words,show your calculation of the percentage change in the quantitydemanded given a 10%change in your price.Provide calculations showing the percentage change in quantity demanded.
• Given the company's and price elasticity of demand and the industry supply/competitive environment being faces, prepare the statement for the board as to the potential impact on profits.Who will pay the larger share of the cost increases,your firm or your customers?