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The CEO of an airline talks to a group of reservation agents to acknowledge their contributions to the company's success. A marketing manager at a
The CEO of an airline talks to a group of reservation agents to acknowledge their contributions to the company's success. A marketing manager at a soft drink company works with an advertising agency i...
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Principles of Marketing
Authors: Philip Kotler, Gary Armstrong
14th Edition
132167123, 132997266, 9780132997263, 978-0132167123
