"THE CEO OF LEVI STRAUSS ON LEADING AN ICONIC BRAND BACK TO GROWTH by Chip Bergh"

"The Hard Truth About Business Model Innovation"

1.Evaluate Levi Strauss's organizational strategy and business model (use the assigned article about Levi Strauss to get the fact that support your answer. Using information from outside this article and the assigned article on Business Model Innovation will likely result in a lower score on this assignment)

A.Define 2 of Levi's target markets, based on information in the assigned article.

B.Describe Levi's value proposition

1.Note: This is not explicit in the article. Please state a plausible value proposition and give evidence from the article to support your answer.

C.What core competency is Levi's building to support this competitive advantage, and what specific decisions has it made to support this core competency? (the core competency you list should be one of the core competencies covered in Module 1 and be consistent with the information in the article).

D.Is Levi's business model best described as a "Creation Business Model", a "Sustaining Innovation Business Model", or an "Efficiency Business Model"? For the answer you choose, describe that business model phase (using the "The Hard Truth About Business Model Innovation" article) and provide at least 2 details from the Levi Strauss article that supports your answer.