The CEO of one of the biggest local banks is not convinced of the value of user experience (UX) metrics to test their online banking application. How would you convince him of the value thereof? Make use of relevant banking terminology in your answer.

 With reference to the bank's online banking application, which 5 critical tasks will usability metrics attempt to address?

Task 2 There are many myths surrounding usability metrics. Making use of a hypothetical setting of your choice, discuss any two myths and point out how you will negate these myths in your particular setting.