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The CEO of Talk Ltd, Ms Andi, has made an observation about the pricing of products and seeks your advice as the organisations Management Accountant.

The CEO of Talk Ltd, Ms Andi, has made an observation about the pricing of products and seeks your advice as the organisations Management Accountant. Ms Andi has noticed that despite three steep price increases to products over the last 12 months, customers have not been deterred and sales are stronger than ever before. 

Explain to the CEO Ms Andi why this could be the case.

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