The CEO of your company has approached you in your role as controller and asked that you conduct some research regarding various optimization tools that can be implemented and applied to various models to enhance the senior executive team's decision-making. The CEO is asking you to engage in what type of data analytics? O a. predictive b. prescriptive O c. diagnostic O d. descriptive According to the data management value chain, the individual in an organization that is responsible for who should have access to the data, tracing the origins and ensuring the validity of the data, and overseeing the legal changes related to using the data is referred to as the a. data controller O b. data scientist O c. strategic advisor Od. data engineer The act of transforming processes that use new technologies and digital information is referred to as O a. big data O b. digitalization O c. digitization O d. cloud computing