1. The CEO you report to has rejected every learning intervention plan that the Chief Learning Officer (CLO) has proposed.The CEO appears to be treating every business case as beingunaligned despite good evidence to the contrary.Apparently, the CEO is worried about how intangible asset investments are viewed by investors, especially knowing the way GAAP handlesthis kind of expense.

as a departure point and to support your position: (a) develop a broad-level persuasive argument that will allay your CEO's concerns and convince the CEO to approve more of the CLO's corporate learning interventions, and (b) provide some guidance as to how the CEO can allay concerns of GAAP-focused investors.