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The CFO of Uni-Foam Aps believes that the new product series will be a good occasion to improve the overall profitability of the company. Such

The CFO of Uni-Foam Aps believes that the new product series will be a good occasion to improve the overall profitability of the company. Such a decision involves considerations regarding sales and the corresponding costs. Before the decision will be made then the company will go through some evaluation steps.

ANSWER: 1.2 When it comes to the expected sales of the new product, explain how the company could be able to make a qualified estimate of the amount and price. (10%)

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