The CFO of Uni-Foam Aps believes that the new product series will be a good occasion to improve the overall profitability of the company. Such a decision involves considerations regarding sales and the corresponding costs. Before the decision will be made then the company will go through some evaluation steps.

1.1 Describe and explain which step a company could consider making before a final decision would be made. (5%)

1.2 When it comes to the expected sales of the new product, explain how the company could be able to make a qualified estimate of the amount and price.