The challenges of managing operations in foreign locations are as follows: Firstchallenging case is the brand 'bibigo' of CJ Foodville foreign subsidiary. CJ bibigo, global SouthKorean brand, led to the main menu to enhance the localized response to customer on areas ofthe city in the United States, China and is increased in earnings. After domestic launch in 2010,the first restaurants of CJ bibigo were opened in the United States, China, and Singapore at thesame year. Britain, Japan and Indonesia restaurants are also currently operated. Now CJ bibigohas total 13 global foreign restaurants in six countries. (Shin, 2014) In the case of internationalbusiness, the operation of CJ Foodville is going to store expansion over the next few years, but ifthe profit of CJ bibigo local restaurants were significantly increased by enhancing theperformance of dimensional localization, CJ bibigo can be brighten the future. In July 2012,Century City Mall bibigo, the third opened mall in US, become popular in expanding appliancethat people can choose the selectable menu of bibimbap to noodle considering the characteristics