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The chapter materials describe how the manufacturer Jaguar Motors self-assessed in order to build a balanced scorecard centered on the customer desires. Retailers and service

The chapter materials describe how the manufacturer Jaguar Motors self-assessed in order to build a balanced scorecard centered on the customer desires. Retailers and service providers must regularly do the same. For full credit, select two organizations, one a retailer and the other a service provider, and consider what the core value provided by the organization is. For each organization you must specify: the name of the organization, whether it is a retailer or service provider, the core value provided by the organization for its customers/clients, and the core value desired by its customers/clients. You must provide reasoning to support your selection of both core values.

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