The chapter reading in this Unit describes the Boston Consulting Group $($BCG$)$ Matrix. The matrix is often used in actual business settings to describe the pros and cons of that business internal prospects. Using either a small or large business of your choice as an example, write a report describing how parts of that company might fit into the BCG Matrix? Include a short introduction and a conclusion. Discuss whether you think the BCG Matrix is always a good choice to use in a company analysis? Though not completely correlated, are there occasions when the use of a SWOT analysis is a better fit? Portfolio planning like this is often useful, but are there limitations to the idea? Briefly discuss why this may be the case.