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The characteristics of buyer - seller relationships exist on a continuum. On one extreme, there is _ _ _ _ _ _ _ _ _

The characteristics of buyer-seller relationships exist on a continuum. On one extreme, there is ___________, where the parties are fully integrated as one unit. On the other extreme, ____________, where there are single short-term contracts that present minimal risk to both parties.
Select one:
a.
vertical integration / open-market
b.
horizontal integration / vertical integration
c.
open-market / horizontal integration
d.
open-market / vertical integration
e.
vertical integration / horizontal integration

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