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The chief operations officer ( COO ) believes the forecast is not good. Overestimating demand can cause a loss of $ 4 5 0 0

The chief operations officer (COO) believes the forecast is not good.
Overestimating demand can cause a loss of $4500 per product for product A, $3500
for product B and $6500 for product C. These are the costs of not selling the products
in time. The products are perishable and have limited shelf life. Therefore, once a
product expires, there is a cost. On the other hand, underestimation can cost the
company $3500 per unit of product A, $2500 per unit of product B and $ 4500 per
unit of product C. Essentially, these are the profits made from selling each unit of
product. Assume that the COO hires your team (or you) to get some help.
Help the COO in the following ways (these are the questions that you should
answer):
1. Use an appropriate method of forecasting and convince him that your method
is better than that of the analysts method. You can use the following
information:
a. If you use moving average, use a 3-period moving average with weights
0.25,0.6,0.15 for the periods (t-1),(t-2) and (t-3) respectively.
b. If you decide to use exponential smoothing, use \alpha =0.4.
c. If you use trend adjusted exponential smoothing, use \alpha =0.3, and \beta =
0.4.
Note: Do not consider any other method apart from the above three
mentioned.
2. The COO tells you that they consider average loss (combined from
overestimation and underestimation of forecast) as the average of the two
losses. For example, if underestimation costs $1000 per item and
overestimation costs $1200 per item, the average loss is
($1000+$1200)/2=$1100. Using this information, estimate approximately on
an average how much money you can save yearly for the company as
compared to the analysts forecast. This estimate should be based on historical
data and not the future.
Hint: For part 2, think about what can give you average underestimation and
overestimation.
3. The COO also wants to know the optimal product mix quantities for each
product for the first four months of the coming year. This can vary from month
to month, but as of now the COO is happy to have just the answer for January
2024 and this will be the solution for every month till April. Note that in the
coming year the company must adhere to the following constraints regarding
their budget, supplier raw materials and demand.
a. Demand constraints: Produce according to your forecast.
b. Budget: Production costs are $1200 per product for product A, $1500
for product B and $1400 for product C. Total budget is for production
is $4000000.
c. The three products need raw materials X, Y and Z. the following table
gives how much raw material is need (in lbs) for each unit of a product.
Maximum available quantity of X, Yand Z is 12000 lbs each.
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