the chosen firm is bell Canada

Pricing Objectives: Highlight and summarize any information you can gather about the approach to setting pricing objectives your chosen firm has attempted in recent years. Have they priced to boost sales, profits, or image in some way? Have they tried to be a price setter, or tried to stabilize prices, or be a price leader, why? What has been the result?

Pricing Strategy: Highlight and summarize any information you can gather about the approach to selecting a pricing strategy that your chosen firm has attempted in recent years. Have they tried to price low in the range of expected prices, have they tried to meet their competitors, or have they tried to price at the premium end of the spectrum? What market factors may have lead to these choices? What is the relationship between their market share and their approach to pricing strategy selection? What has been the result?