Question
The city of Barcelona has been dealing with two challenges: fighting against the loss of good brand reputation and competitiveness, and managing residents' negative perception
The city of Barcelona has been dealing with two challenges: fighting against the loss of good brand reputation and competitiveness, and managing residents' negative perception toward "overtourism."
What are two strategies for the city to find a great balance between the two issues they have been dealing with.
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Entrepreneurship
Authors: Andrew Zacharakis, William D Bygrave
5th Edition
1119563097, 9781119563099
