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The city of Braavos has population 10,000, and none of its citizens has health insurance. The Iron Bank (IB) sees an opportunity to expand operations
The city of Braavos has population 10,000, and none of its citizens has health insurance. The Iron Bank (IB) sees an opportunity to expand operations into the health-care business. Currently, the citizens' an- nual health care costs are uniformly distributed between 0 and $10,000. Each citizen's cost of care is known to them, and is the same every year, but is private. IB could care for any consumer at lower cost; an indi- vidual whose care currently costs c can be provided the same care by IB for only .8c. The market will work as follows: IB chooses a price p and will offer full care for the next year to anyone who signs up at this price. Citizens know their own cost c and sign up if p < c. (a) For a given price p, how many customers will sign up? (b) What will the average c be for these customers, and what will IB's average cost and total costs be? (c) What is IB's profit as a function of p, and what is the profit- maximizing p
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