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The city of Kingston has decided to build a new large venue event centre (LVEC) for conventions, concerts, and other public events, but considerable controversy

The city of Kingston has decided to build a new large venue event centre (LVEC) for conventions, concerts, and other public events, but considerable controversy surrounds the appropriate size. Many influential citizens want a large center that would be a showcase for the area, but the mayor feels that if demand does not support such a center, the community will lose a large amount of money. To provide structure for the decision process, the council narrowed the building alternatives to three sizes: small, medium, and large. Everybody agreed that the critical factor in choosing the best size is the number of people who will want to use the new facility. A regional planning consultant provided demand estimates under three scenarios: worst case, base case, and best case. The worst-case scenario corresponds to a situation in which tourism drops significantly; the base-case scenario corresponds to a situation in which Kingston continues to attract visitors at current levels; and the best-case scenario corresponds to a significant increase in tourism. The consultant has provided probability assessments of .39, .41, and .2 for the worst-case, base-case, and best-case scenarios, respectively.

The city council suggested using net cash flow over a five-year planning horizon as the criterion for deciding on the best size. A consultant developed the following projections of net cash flow (in millions of dollars) for a five-year planning horizon. All costs are included.

Demand Scenario

Center Size

Worst Case

Base Case

Best Case

Small

3

4

5

Medium

1

5

8

Large

-6

1

13

What decisions should Kingston make using the maximax approach?

A: Small

B: Medium

C: Large

Please select the correct answer from the multiple choice above.

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