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The Clorox Company: Leveraging Green for Growth Briefly outline a marketing plan for each of the three sustainable brands going forward. Which of them would
The Clorox Company: Leveraging Green for Growth
- Briefly outline a marketing plan for each of the three sustainable brands going forward.
Which of them would you be most optimistic about? Why?
- What are the implications of building the 3 sustainable brands for Clorox’s existing brands?
- Should Clorox continue to leverage “green” for growth?
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1 Clorox Green Works Target Market Environmentally conscious consumers seeking effective and ecofriendly cleaning products Marketing Objectives Increase brand awareness among target consumers Expand d...
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Financial ACCT2
Authors: Norman H. Godwin, C. Wayne Alderman
2nd edition
9781285632544, 1111530769, 1285632540, 978-1111530761
