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The closing of a bad - news message should be personalized and may include a forward look, resale information, a sales promotion, or _ _
The closing of a badnews message should be personalized and may include a forward look, resale information, a sales promotion, or
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a neutral statement such as "thank you for your business"
freebies
a restatement of company policy
a summary of the bad news
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Strategic Brand Management Building Measuring and Managing Brand Equity
Authors: Kevin Lane Keller
4th edition
9780273779414, 132664259, 273779419, 978-0132664257
