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The clothing company Levi Strauss that markets among other things the Levi's jeans, uses a multiple channel strategy. Which of the factors below is a
The clothing company Levi Strauss that markets among other things the Levi's jeans, uses a multiple channel strategy. Which of the factors below is a benefit of such as strategy?
It eliminates intermediaries
It is the best strategy for reducing horizontal channel conflict
It increases the length of the marketing channels
It will give the company better control over its supply chain management strategy
It will provide more options for consumers who would like to buy the company's products
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