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The Cloud Burst Sprinkler Company of Benicia, California has been manufacturing and selling a water efficient sprinkler exclusively to Home Depot for the last two
The Cloud Burst Sprinkler Company of Benicia, California has been manufacturing
and selling a water efficient sprinkler exclusively to Home Depot for the last two
years. Although there is not a binding contract that gives Home Depot exclusive
rights to buy and stock the sprinkler in their network of locations, Cloud Burst has
placed a great deal of importance on keeping Home Depot locations across the
country and Canada fully stocked with their water efficient sprinkler.
ACE Hardware has approached Cloudburst indicating they would like to stock the
water efficient sprinkler in their stores across the United States. The initial
proposal submitted by ACE is to purchase sprinklers which will result in a
dozen sprinklers stocked in every store.
The proposal received from ACE will NOT affect fixed costs, however, ACE has
requested a special onetime quantity wholesale discount price of $ per
sprinkler
Cloud Burst Sprinkler Company achieved the following results operating at
capacity and selling sprinklers exclusively to Home Depot:
Sales to Home Depot $
Cost of Goods Sold
Gross Profit
Operating Expenses:
Variable Portion
Fixed Portion
Total Operating Expenses
Net Income $
Cost of goods sold is variable.
Operating expenses are both variable and fixed as shown above.
Instructions:
a Prepare an incremental analysis for the ACE Hardware proposal.
b Should Cloud Burst Sprinkler Company accept the ACE Hardware proposal?
c What Qualitative Factors should the Cloud Burst Sprinkler Company think
about and consider in making a decision to accept the ACE Hardware proposal?
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