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The Cloud Burst Sprinkler Company of Benicia, California has been manufacturing and selling a water efficient sprinkler exclusively to Home Depot for the last two

The Cloud Burst Sprinkler Company of Benicia, California has been manufacturing
and selling a water efficient sprinkler exclusively to Home Depot for the last two
years. Although there is not a binding contract that gives Home Depot exclusive
rights to buy and stock the sprinkler in their network of locations, Cloud Burst has
placed a great deal of importance on keeping Home Depot locations across the
country and Canada fully stocked with their water efficient sprinkler.
ACE Hardware has approached Cloudburst indicating they would like to stock the
water efficient sprinkler in their 4,192 stores across the United States. The initial
proposal submitted by ACE is to purchase 50,304 sprinklers which will result in a
dozen sprinklers stocked in every store.
The proposal received from ACE will NOT affect fixed costs, however, ACE has
requested a special onetime quantity wholesale discount price of $5.80 per
sprinkler
Cloud Burst Sprinkler Company achieved the following results operating at 47%
capacity and selling 122,400 sprinklers exclusively to Home Depot:
Sales to Home Depot $826,200
Cost of Goods Sold 532,440
Gross Profit 293,760
Operating Expenses:
Variable Portion 24,480
Fixed Portion 115,000
Total Operating Expenses 139,480
Net Income $154,280
Cost of goods sold is 100% variable.
Operating expenses are both variable and fixed as shown above.
Instructions:
(a) Prepare an incremental analysis for the ACE Hardware proposal.
(b) Should Cloud Burst Sprinkler Company accept the ACE Hardware proposal?
(c) What Qualitative Factors should the Cloud Burst Sprinkler Company think
about and consider in making a decision to accept the ACE Hardware proposal?

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