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The Coca-Cola (Coke) company enters into an agreement with a foreign firm, allowing the foreign firm to use Coke's secret formula in exchange for Coke

The Coca-Cola (Coke) company enters into an agreement with a foreign firm, allowing the foreign firm to use Coke's secret formula in exchange for Coke receiving a percentage of income earned from the sale of drinks utlilizing the secret formula. This is an example of:

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licensing

exporting

franchising

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