The Coca-Cola Company announced in 2019 that it has completed the acquisition of Costa Limited from Whitbread PLC. The $4.9 billion transaction follows approval from regulatory authorities in the European Union and China.

Costa, which has operations in more than 30 countries, gives Coca-Cola a significant footprint in the global coffee business. Worldwide, the coffee segment is growing 6% annually. Costa has a scalable platform across multiple formats and channels, from the existing Costa Express vending system to opportunities to introduce ready-to-drink products.

Frame a Pestel and SWOT analysis of Coca Cola. Discuss two of the most significant factors you have identified, then discuss the implications that these two elements have on the successful strategic change?Suggest corporate and business strategies to address the identified challenges and opportunities